Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...
Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak at. While he is quick to state it isn’t life threatening...
A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act now – don't wait!
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced...
Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year...
The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed...
Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs). No longer will you always see 10 results in your search results.
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the country. Google has been hit by accusations in the past that it has acted in an...
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it?
Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking. The search giant announced the launch of the Google Global Human Trafficking Hotline Network at event in Washington, D.C.
