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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering a destination URL to their app on Apple's App...

  2. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11...

  4. How Big Data is Fundamentally Changing Local Search

    In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. Their findings further substantiated that the manner in which we communicate...

  5. Howard Carter King Tut Google Logo Pays Homage to Famous Archaeologist

    Google’s homepage logo today is a birthday tribute to archaeologist Howard Carter, who discovered King Tutankhamun’s tomb in 1922. The Google Doodle is an illustration of Carter standing in front of the sarcophagus, amid other ancient Egyptian...

  6. Trover: Local Search and Discovery Through Images

    Trover is a mobile local discovery app (iOS and it's backed by General Catalyst, Ignition, and Benchmark Capital. The app is built around "spatial browsing" and puts images at the center. Co-founder and CEO Jason Karas contends this is a...

  7. Social TV Grows Up: Communities and Advertisers Flock

    Today, many TV viewers are using a mobile device while watching content, be it live, streamed, or otherwise. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang...

  8. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...