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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Content (articles, reviews) Advertising Value - Search Web Traffic Referrals: e.g.social...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social shopping apps have sprung onto the scene and are taking care of the first two points.percent of consumers use their mobile phones to check for sales and specials (Source: PowerReviews Study) percent of consumers have checked ratings and...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog. Ratings: (Star and Thumb) Tip: If you use a 1 to 5 rating scale, be sure to leverage hReview microformats for SEO to get rich...

  4. SearchDay | User Ratings and Reviews: Join the Conversation

    User Ratings and Reviews: Join the Conversation VERTICAL SEARCH Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways...