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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to increase brand/product awareness. Given the digital marketing industry's focus on content marketing, it seems like a...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    But what if you have a large and complex site that requires a number of different tracking tags? Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a...

  4. Google: 25,000 Government Requests for Data in First Half of 2013

    While the number of requests rose Google said the number of times it complied with the demands is the lowest since it started producing data on how often it releases information on its users. Overall, the number of requests received is double the...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If an action-based term is searched such as [call them], Google will get the phone number from their local places profile if available and immediately make a call. The number one goal of search engines is to conveniently provide the user with their...

  6. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. During August 2013, 46.7 billion video content views occurred, with...