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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) Number of quality comments on recent posts If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average per project...

  2. The NSA Has a Hush-Hush Google-Like Search Engine

    It says that the search engine is shared with a number of other U.S.organizations and institutions. The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits.

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013. It's no surprise that Rolex came in number one in Paid Search by spend with $149,000.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.