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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013. It's no surprise that Rolex came in number one in Paid Search by spend with $149,000.

  2. 5 Takeaways From the World Cup for Global Search Marketers

    You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    But what if you have a large and complex site that requires a number of different tracking tags? Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a...