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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    But what if you have a large and complex site that requires a number of different tracking tags? Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a...

  4. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Once you've begun that conversation, your job gets much easier: show prospects that, with your help, they can improve that number quickly and dramatically – and that they've just knocked over the first domino of many to come.