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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. How to Use this Segment: Apply this segment to your SEO reports to look at keywords...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs. SEO professionals bring an understanding of the web marketing focus.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Social SEO Improved Search Rank 5. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  6. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing...