SEO News

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don’t have the team, process, or proven results for that service. If you love marketing, enjoy people, like to work hard, and can...

  2. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...

  3. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. Can’t ignore Google+ because those results will still appear if...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Sales and Service Secrets to Avoid Negative Search Results But the Fabletics social team can use a workout on negative customer responses to avoid...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then, Google released Hummingbird, leveraging context to provide better results for what people were looking for. But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which...