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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Optimizing your paid search ad copy is arguably the most...

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. The one thing in common is that the content, regardless of size...

  3. Stress tests and capital adequacy: the story so far

    The Committee of European Banking Supervisors (Cebs) ran its own stress tests in mid-2009, but did not initially release the results, and was later criticised for giving banks an easy ride. Since the 2008 financial crisis brought leading banks...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don’t have the team, process, or proven results for that service. If you love marketing, enjoy people, like to work hard, and can...

  5. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...