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  1. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). I wouldn't just say 'I'm number one for now and everything is great...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you're not familiar with dwell time, it's the time in between a user clicking through a listing in the SERPs, visiting that page, and then bouncing back to the search results. For example, if someone visits your page from Google, spends 10...

  3. How to Dominate the Entire First Page of Google

    In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7. Optimizing key images on your site such as your logos is another great way to take up potential search engine results page...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. You can apply all three segments at once or individually, depending on how you...