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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: The number one lesson: drink more beer, as seen below. Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. The approach they take to building their online reputations is poles apart. Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. Neil's already covered SEO, content marketing, growth hacking, and consumer...

  5. 10 Shocking Facts About Content Marketing Today

    Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. With the number of consumers turning to social networking to make buying decisions, B2C...

  6. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it.

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of...