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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO has always been the most predominant channel in online marketing and it always will be. The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model.

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Monitoring influence isn't an exact science, but having a tool that helps you begin to gage someone's online presence can be useful. Google Analytics does a nice job tracking the number of visitors to visit a website from different social channels.