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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page. Searching in this area won't tell you the true percentage so you may need to increase the number of rows to see granular...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of likes, comments, and shares. Many search marketers consider Facebook to be a crucial part of any...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.