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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Getting traffic to one's site -- and quality traffic at that -- is...

  2. Bing Ads Enhances "Change History" Page

    Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to showing data for accounts with a large number of changes.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Therefore, you will most often need to interface...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) Number of quality comments on recent posts If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average per project...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was...

  7. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013. It's no surprise that Rolex came in number one in Paid Search by spend with $149,000.