SEO News

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions). By the way, I’ve had a number of companies reach out to me with severe...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The number one lesson: drink more beer, as seen below. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be the number one driver of...

  3. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  4. The Evolution of SERPs and User Behaviors

    Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. It’s probably a number of last-minute shoppers – so be ready! You might say we take our responsibility to the economy (and the holidays especially...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Getting traffic to one's site -- and quality traffic at that -- is...

  7. Bing Ads Enhances "Change History" Page

    Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to showing data for accounts with a large number of changes.

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while.

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Therefore, you will most often need to interface...

  10. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) Number of quality comments on recent posts If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average per project...

  11. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was...