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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Typically, 10-15 minutes should suffice for each interview. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something your users...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Thirty minutes later Lisa's phone started to vibrate. Do you have a few minutes? Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market.

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Many marketers mistakenly believe they will upgrade to GTM in minutes by just adding a container script to their site's template. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The average smartphone user spends 667 minutes per month using apps. Yet for every 1.5 hours spent on a mobile device, consumers only spend 5 minutes in search. Yet marketers struggle to pull together a holistic view of a consumer who may connect...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    If you really struggle to concentrate on a piece of work, start off by trying to focus on it for just 10 minutes of your time then build that time up and up. Chances are you probably have a social network open in another browser tab right now as...

  6. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    You know how he typically spends the first 60 minutes of the movie pouting and badmouthing TRHQ to make himself feel better about his own inadequacy and no one likes him for it? Let's be real: Microsoft is no stranger to bad advertising campaigns.