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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire. So when events happen like the death of a celebrity or the FAA allowing...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Typically, 10-15 minutes should suffice for each interview. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something your users...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Within minutes, the hashtag got tens of thousands of mentions and within an hour it racked over...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Thirty minutes later Lisa's phone started to vibrate. Do you have a few minutes? Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market.

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Many marketers mistakenly believe they will upgrade to GTM in minutes by just adding a container script to their site's template. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the...