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100 Million Households

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  1. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product...

  2. Searching for Something to Watch

    TNS Media Intelligence meanwhile reports that 16 percent of households watch broadcast TV shows online. Hulu boasts 145 million monthly video streams and 12 million unique visitors. Television and search are converging.

  3. Local Search Growing, but Small Biz Advertisers Cautious

    Last November, The Kelsey Group and ComStat, Inc.conducted a telephone study of 1,006 people among a representative sample of U.S.households. As I discussed in Local Search: The Hybrid Future, the U.S.has roughly 10 million small businesses, the...