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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, well as additional...

  2. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. You see this page when you click the "home" button on the top left...

  3. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. They are shooting for the moon and hoping that they hit a home run with their search changes.

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the issues that arise in documenting content spread effectively on social network are: Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Google+ is boasting 359 million active users making it the second largest social network in between the #1 Facebook and #3 Twitter according to unofficial reports via GlobalWebIndex and it is used by 30% of smartphone users between April–June 2013...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Fewer and fewer people sit at home in the evening and watch network television. They probably know the title song from "Oklahoma! It was the first musical written by the team of composer Richard Rodgers and librettist Oscar Hammerstein II.

  7. Matt Cutts on Links & How to Succeed With Content Marketing

    You can start with just one or two areas – maybe it's your own site's content and one social media network. I'm fond of the saying, 'Be an expert or go home. The interview perhaps cleared up some myths about link building today, and much of the...