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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Here's one story on Forbes.com from the list, How To Use Airbnb To Profit From Your Second Home: The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). If you're reading this, then it's highly unlikely that you avoided hearing about the...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Forums with experts on particular topics "ranging from sewing to car repair to do-it-yourself home improvement projects. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and...

  4. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. But in order to use PPC to ask and answer questions about what the market thinks of...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...