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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Their call-to-action to sign up for their newsletter is inviting and to-the-point. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum.

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    When released to the public, the service will require users to sign up and open an account. Once that account is open, you can start crawling. The Minnerazzi project is a platform that allows you to build topic-specific search engines without...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    For example, instead of asking them to sign a contract, offer a free system audit. Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that...