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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    For example, instead of asking them to sign a contract, offer a free system audit. Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    This was the first sign of a link issue, and I had to learn more. So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being...

  4. 5 Ways to Improve Social Engagement in Mobile Apps

    As a result, we now try to discourage email sign up by: Open Graph: Just Because You Can Doesn’t Mean You Should Two months ago, we were approved in the app store and are now in open beta (we are accepting users, but aren't promoting so we can...