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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Consider using a social sign up button that will fill in all the basic info from a mobile user's...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Sign us up for that. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a submission. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Their call-to-action to sign up for their newsletter is inviting and to-the-point. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and...

  7. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  8. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest is encouraging businesses to sign up to stay up-to-date with the latest developments in promoted pins. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing...