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  1. 4 Steps to Better Understand Your Brand's Social Media Relationships

    By accessing and storing metrics related to your full Twitter stream, you will be able to see if you are successful at creating more engagement by gaining insights into metrics such as the volume of retweets and replies over time and if these...

  2. How to Move Your Social Media Analysis from the Platform to the Individual Level

    This includes all comments, Likes, and original posts made on your brands Facebook page and all retweets, replies, mentions, and direct messages received on your brands Twitter account. For example, the number of likes, comments, and original posts...

  3. Funny Flirting with Siri; The Apple of My iPhone

    All the questions and replies have been mocked up into a comic, imagining a real interaction between a guy trying to chat up a girl on the phone. This week, I've mostly been playing with Siri. Not being in possession of an iPhone 4S myself, I have...

  4. 2 Handy Twitter Apps for Marketers: ThinkUp and SocialBro

    What types of tweets get the most RTs or replies? A couple of things have always kind of bothered me about Twitter: its search functionality and analytics. How often have you tweeted a link or said something you thought was really pithy and gone...