Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising...
How a business (any business) communicates and interacts with its customers is a key factor in its overall success. People are far more likely to complain about bad service than they are to praise good service.
comScore is releasing its first round of data for the 2009 Christmas shopping season, and the news is much better than last year. Last year, online shopping on Black Friday was up only 1% from the year previous, coming in at $534 million.
Microsoft announced its earnings for the fiscal quarter ending September 30, 2008. For them, it's the first quarter of their fiscal year, while other companies go with the traditional calendar and call it their third quarter.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Advertising Breakdown by Industry, December 2007 and January 2008
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. The Weather Channel has used Coremetrics...
A selection of stories posted to the Search Engine Watch Blog, along with today's search-related headlines from around the Web: From the SEW Blog: Former About.com Boss Heads to IACFormer About.com and AllBusiness.com CEO Peter Horan has been named...
Below are the most active keywords searched for on go2net's MetaCrawler, the web's most-used metasearch tool. MetaCrawler searches AltaVista, Excite, Infoseek, Lycos, WebCrawler, and Yahoo simultaneously.
SearchTools Report: Recommendations for Search Results http://www.searchtools.com/analysis/recommendations.html Search engines use statistical and lexical analysis to match query terms to indexed text, but sometimes human judgment is more effective.
