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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is understandable. We all know that consumers, more often than not, will...

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Dubbed the "polar vortex," this past winter's storm system was a...

  3. Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

    Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.

  4. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    According to comScore Media Metrix, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. And Google Sites, driven by YouTube.com, ranked as the world’s top video destination with over 797...

  5. How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

    The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to comScore's 2010 U.S. Digital Year in Review. That's a bigger audience than the record 111 million viewers...

  6. Remarketing Rated as Most Underutilized Technology in Advertise.com/SEMPO Survey

    Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products.

  7. Social Media Comprises 20% of All US Display Ad Impressions

    comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all US online display advertising impressions. MySpace and Facebook lead the pack with 9.2% and 8.2% respectively.

  8. Average Search CPC Data by Category for September 2008

    A look at the average CPC (define) in search by vertical in the U.S.for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. Total finance" includes auto finance, banking, credit, financial information...

    Published
  9. Average Search CPC Data by Category for Q2 2008

    A look at the average cost-per-click in search by vertical in the U.S.for June, July, and August 2008, compared to prior months. Data and research are provided by Efficient Frontier. Total finance" includes auto finance, banking, credit, financial...

    Published