Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand.
The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once obtained.
After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team. Use this method to ensure good results.
Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.
People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service. However, there are some big names missing, including some of the more budget airlines.
Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures aren't only of authors. The pictures are of people mentioned on the web pages that appear in Bing's SERP.
Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the move.
Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013", such as integrating it into social networks and communities like Facebook, Twitter, Tumblr, Reddit, and Hacker News.
Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware.
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts.
A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that the original post was "mostly humorous" and told them to "get a sense of humor".
Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering Windows users a choice of web browsers. The EC was tipped off about the violation by web browser rivals Google and Opera.
Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity.
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics.
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater ROI.
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially those who can't even buy one in their country.
Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has just introduced a new URL submission tool open to everyone, not just their paid subscribers.
The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.