Articles on ZIP codes

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Improved Targeting Available for Bing

Arrows about to hit a sweating target

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

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Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. 0 Comments

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

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Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. 0 Comments

4 Terrifying Local Search Marketing & SEO Mistakes

Jack O'Lanterns

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. 0 Comments

How to Increase the Profitability of Your Content

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Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. 0 Comments

10 Google Analytics Custom Events That Track the Untrackable

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Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. 0 Comments

How to Start YouTube Advertising in 9 Steps

YouTube Advertising for Beginners

Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you. Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you. 0 Comments

Why Geo-Rankings are an SEO KPI Game Changer #SESCHI

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Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. 0 Comments

Google Launches New AdWords Targeting Option: Congressional Districts

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A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video. A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video. 0 Comments

Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting

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Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local extensions will help you create custom local ads. And four enhancements are coming to advanced location targeting. Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local extensions will help you create custom local ads. And four enhancements are coming to advanced location targeting. 0 Comments

Has Google Jumped the Shark?

Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). 0 Comments

Yandex -- The SEO Perspective

Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. 0 Comments

Google Launches Personalized Home Page

Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalized home page. Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalized home page. 0 Comments