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Google AdWords Express App Now Available

AdWords Express App Edit Ad

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Google has launched a new app and improved geotargeting for AdWords Express, the tool designed to simplify search advertising for small businesses. 0 Comments

4 Steps to Maximize Local Search Success

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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for local search success. 0 Comments

Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY

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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. 0 Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns. When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns. 0 Comments

Local SEO Citations – The New Link Building

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Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. 0 Comments

Structured Data First Steps: Adding Schema Location Markup to Your Website

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Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business. Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business. 0 Comments

How to Take Advantage of Google AdWords’ Improved Geotargeting

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Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations. Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations. 0 Comments

Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

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Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t officially announced Google Cars, so we reached out to one of the participating dealerships to gauge early results. Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t officially announced Google Cars, so we reached out to one of the participating dealerships to gauge early results. 0 Comments

Authority, Scoring, Freshness Signals Among Google’s April Algorithm Updates

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While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is launched more than 50 other changes to its algorithm during the month. While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is launched more than 50 other changes to its algorithm during the month. 0 Comments

2 Hidden Adwords Campaign Settings That Can Trip You Up

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There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! 0 Comments

How Local Small Businesses are Evolving Their Online Marketing Strategies

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Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? 0 Comments

Google Launches Hotel Finder, Steps Up Travel Search Game

Google Hotel Finder Result

Despite the purchase of ITA, Google has yet to delve deeply into travel features. However, their most recently experimental tool, the Google Hotel Finder, may signify the beginning of the search giant's push into this niche. Despite the purchase of ITA, Google has yet to delve deeply into travel features. However, their most recently experimental tool, the Google Hotel Finder, may signify the beginning of the search giant's push into this niche. 0 Comments

Understanding the 98 Google Local Ranking Factors

Local Search Ranking Factors 2011

David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaways. David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaways. 0 Comments

New Features Coming to adCenter -- Including Quality Scores

There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers. There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers. 0 Comments

14 Link Prospecting Queries for Discovering Your Company's Related Verticals

Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects. Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects. 0 Comments

Emotional Motivators in Landing Page Optimization

Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site. Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site. 0 Comments

Emotional Motivators in Landing Page Optimization

Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site. Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site. 0 Comments