Articles on YP

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YP Product Centralizes Advertising Experience

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Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. 0 Comments

YP Launches Lookalike Tool for Audience Retargeting

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Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based on first-party search data. YP rolled out its Audience Extension tool, which helps brands target campaigns across users' Web searches and find customers with first-party search data. 0 Comments

YP Partners With Uber to Bring Cars to Your Door

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In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app. 0 Comments

ypSearch Marketplace Brings Programmatic Local

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A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base. A new YP ad product aims to help the small search engine compete with bigger rivals by allowing users to transfer campaigns to YP's broad local user base. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

YP Adds Social Sharing, Curated Collections to Mybook

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YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. YP has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. 0 Comments