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14 Top-Notch Resources to Help You Become a CRO Expert

QuickSprout Definitive Guide to Conversion Optimization

It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed. Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials. 0 Comments

Google Brings NHL, NBA Video Highlights to Search Results

Brooklyn Nets Video Highlights in Google Search

Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. 0 Comments

Google Takes Down 7 Japanese Link Networks

Google Japan

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. 0 Comments

Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers

intro-to-earned-actions-in-adwords-for-video-youtube

Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads. Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads. 0 Comments

Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

mccutcheon-hamner-p

Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted the company to produce the video. Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted the company to produce the video. 0 Comments

Social Video ROI: Relationships That Convert

Social Video What's That

Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI. Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI. 0 Comments

Integrated PPC: A Mind Meld Across Online Marketing Tactics

Vulcan mind meld-the Internet of Things could turn us into mind readers

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. 0 Comments

2 Specific Strategies to Build Trust With Extra Cautious Prospects

squirrels

If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. 0 Comments

Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

Penguin in Mirror

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. 0 Comments

How Orabrush Harnessed the Power of Video Marketing

orapup

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. 0 Comments

A 4-Step Approach to Ecommerce Content: Focus on the Experience

online-shopping-mouse-bag

Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website. Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website. 0 Comments

‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

ayanna-psalmoetry-lewis

Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

google-catalogs

Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

adwords-for-video-views-by-location

AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. 0 Comments

Where Link Building is Heading in 2013

Arms Linking Together

Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. 0 Comments

Marines Launch New Pandora-inspired YouTube Brand Channel

usmc-youtube-channel

If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example. If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example. 0 Comments

How to Land an Internship in Search

Business handshake

An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. 0 Comments

Top 10 Web Analytics Segmentation Tips

scientific-market-segmentation

Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value. 0 Comments

eHow Shows Critics How to Create a High-Quality Content Farm

bunny-hop-ehow-youtube-video-statistics

Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or, has eHow just shown those critics how to create a high-quality content farm? Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or, has eHow just shown those critics how to create a high-quality content farm? 0 Comments

A Mom's Advice: Create a YouTube Schedule (& 3 Recipes for Mother's Day)

Betty Givan producer of Betty's Kitchen YouTube channel

For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube. For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube. 0 Comments

Google Hangouts On Air Live Broadcasting Ability Coming to All Google+ Users

google-on-air-hangout

Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s Google+ profile for sharing. Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s Google+ profile for sharing. 0 Comments

Could Google’s New gTLDs Be the Custom URL Answer at Google+?

google-bouncing-balls-logo

Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used? Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used? 0 Comments

ModCloth Converts Customers into Brand Evangelists with YouTube

susan-gregg-koger-of-modcloth

In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. 0 Comments