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5 Examples of 'Spam Link Building Tactics' Done Right

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Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project. Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project. 0 Comments

Citation Neighborhoods: How to Gain a Local Search Monopoly

citation-neighborhoods

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. 0 Comments

How Big Data is Fundamentally Changing Local Search

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Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. 0 Comments

Google Place Search: Location Information Just Became More Critical

Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. 0 Comments

Competition Defines Your SEO Strategy

Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. 0 Comments

The Year of Mobile: Closer Than We Think?

Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. 0 Comments

Search Engine Wars, the Local Front

Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. 0 Comments

International Social Media Strategy: One Size Does Not Fit All

While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. 0 Comments

Bing -- Early Estimations in Local Search

It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. 0 Comments

My "Must Have" List of Directories

Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in. Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in. 0 Comments

Local Search 101, Part 1

Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. 0 Comments

User Ratings and Reviews: Join the Conversation

Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. 0 Comments

SearchDay | Killer PPC Ads: The Final Word

Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more. Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more. 0 Comments