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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

media-spend-by-device-covario

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

Yandex's Sibir Reverse Image Search Technology is Pure Awesome

How Yandex CBIR Works

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users. Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. 0 Comments

Yandex Keyword Data Now '(Not Provided)'

Yandex Logo

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics. Yandex announced it is encrypting 100 percent of its searches, resulting in "(not set)" or "(not provided)" being returned in analytics. 0 Comments

Schema.org Introduces New Elements for Actions

Action Schema

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked." Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked." 0 Comments

'No-Links Ranking' – The Battle for Better Organic SERPs

Without links at all

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? 0 Comments

Yandex & Google: A Big Change for Russia's Display Ad Market

Yandex Real-time Bidding Joins with Google DoubleClick

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. 0 Comments

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments

How Link Building Changed in 2013

chain

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon. Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon. 0 Comments

Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

marin-logo

Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. 0 Comments

Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

Marin Channel Connect Revenue

Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. 0 Comments

How Will Voice Search Change SEO for Local Stores & Global Enterprises?

Speak now

Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. 0 Comments

Major Search Engines and Directories

Google Bing Yahoo

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

Yandex Co-Founder Ilya Segalovich Dies

Yandex Logo

Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in a coma with no sign of brain activity as a result of his battle with cancer since Thursday. Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in a coma with no sign of brain activity as a result of his battle with cancer since Thursday. 0 Comments

Russia's Mail.Ru Drops Google Search, Launches Own Search Engine

mail-ru-logo

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. 0 Comments

Yandex's New Interactive Snippets Allow Users to Take Actions From Search Results

yandex-evolution-of-snippets

Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. 0 Comments

Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

yandex-search-interests-great-gatsby

Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now. Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now. 0 Comments

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Google Once Again Claims 67% Search Market Share

Google Bing Yahoo logos

It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market. It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market. 0 Comments

Yandex Just Passed Bing to Become 4th Largest Global Search Engine

comscore-global-search-queries-dec-2012

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. 0 Comments

Facebook Cuts Social Graph Access, Leaves Yandex Wondering What Happened

yandex-wonder

Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. 0 Comments