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Advanced PPC Optimization Tips for adCenter: Negative Keywords

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Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks. Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks. 0 Comments

Bing Now Powers Yahoo Organic Search Results in 6 More Countries

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Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the Search Alliance transition, began yesterday. Bing now is serving the organic results for Yahoo in 17 countries. Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the Search Alliance transition, began yesterday. Bing now is serving the organic results for Yahoo in 17 countries. 0 Comments

What You Can Expect From the World of PPC in 2011

Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. 0 Comments

Are PPC Ads Now Counting in Google Organic Backlinks?

In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. 0 Comments

Keyword Research for Search Engine Optimization

All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords. All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords. 0 Comments

Content Advertising Explained

Consumptive. Confusing. Content advertising eats budget and baffles marketers. Solutions found here: weekly. Consumptive. Confusing. Content advertising eats budget and baffles marketers. Solutions found here: weekly. 0 Comments

Implementing your Search Strategy for the Latino Market, Part 2

In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. 0 Comments

Search Engine Forums Spotlight

Found in the search marketing forums: Playing the Stock Market with Search; Reputation Management and Google; Client Wants to Change URL After 15 Years; and more. Found in the search marketing forums: Playing the Stock Market with Search; Reputation Management and Google; Client Wants to Change URL After 15 Years; and more. 0 Comments

Lotus Alumni Are Impacting Search

Lotus Development Corp. changed the business world in the 1980s and '90s. Now its former employees are helping change the search industry. Lotus Development Corp. changed the business world in the 1980s and '90s. Now its former employees are helping change the search industry. 0 Comments

Google, Yahoo Speaking More Freely on Click Fraud

With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. 0 Comments