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Yahoo Debuts New Ad Format in News Stream

Yahoo Stream Ads

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. 0 Comments

5 Ways to Improve Social Engagement in Mobile Apps

social-apps-mobile

Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do you hate?” And be sure to tailor the communication methods and touch points to the psychographics of your audience. Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do you hate?” And be sure to tailor the communication methods and touch points to the psychographics of your audience. 0 Comments

Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

squid-holding-sailor

If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open. If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open. 0 Comments

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

adtargeting-pew

Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. 0 Comments

Stop Press: Google News Edges Past Yahoo News in UK

Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market? Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market? 0 Comments