Articles on Yahoo Japan

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Advertising on Amazon: 3 Winning Channels

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Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

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Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. 0 Comments

A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]

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A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market. A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market. 0 Comments

Paid Search, Mobile Spending Increase in Q1 2012

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Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. 0 Comments

GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time

Ginzametrics

Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. 0 Comments

Key SEO 2012 Trends in North Asia

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SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. 0 Comments

Google Now Owns 44% of Global Advertising Market

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ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. 0 Comments

The Other Googles: Succeeding on Foreign Search Engines

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No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. 0 Comments

iPhone Tops Web and Mobile Searches on Yahoo in 2011

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Yahoo has released their top searches lists for the 10th year running. From Apple’s iPhone to “American Idol” to Tiger Mom, find out which politicians, athletes, news stories and more piqued the interest of Americans throughout 2011. Yahoo has released their top searches lists for the 10th year running. From Apple’s iPhone to “American Idol” to Tiger Mom, find out which politicians, athletes, news stories and more piqued the interest of Americans throughout 2011. 0 Comments

Google Considering Bid for Yahoo?

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Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. 0 Comments

Microsoft & Alibaba Seeking Partners for Yahoo Bid

Yahoo for Sale

A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined. A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined. 0 Comments

Yahoo-Bing Integration Complete Everywhere but Korea

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Yahoo has finished transitioning to a Bing back-end in every country except Korea (where Bing will take over by the end of the year). The near completion of the global transition should signal improved profitability for both Bing and Yahoo. Yahoo has finished transitioning to a Bing back-end in every country except Korea (where Bing will take over by the end of the year). The near completion of the global transition should signal improved profitability for both Bing and Yahoo. 0 Comments

BrightEdge Launches S3 Platform with Social Site Audit

Brightedge S3

Social plugin adoption is rising, though almost half of top websites aren’t yet using any social links or plugins. BrightEdge’s S3 platform aims to help marketers capitalize on search, social and site data to increase engagement, revenue and ROI. Social plugin adoption is rising, though almost half of top websites aren’t yet using any social links or plugins. BrightEdge’s S3 platform aims to help marketers capitalize on search, social and site data to increase engagement, revenue and ROI. 0 Comments

Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

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Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. 0 Comments

comScore, YouTube to Launch YouTube Partner Reporting

YouTube Partner Reporting comScore

This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences and demographic data for partners and their channels for the first time. This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences and demographic data for partners and their channels for the first time. 0 Comments

A Starter’s Guide to Search in Korea

Korea Search Market Share

Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. 0 Comments

Yahoo Site Explorer Fusing with Microsoft Webmaster Tools

Yahoo Site Explorer Shutting Down

Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo sites have migrated to Bing-powered search results, Yahoo site explorer will shut down. Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo sites have migrated to Bing-powered search results, Yahoo site explorer will shut down. 0 Comments

Google +1 Spreads Around the World

Google Plus 1 Example

Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push the feature by releasing the feature in numerous countries, including the UK, Germany, Japan, and France. Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push the feature by releasing the feature in numerous countries, including the UK, Germany, Japan, and France. 0 Comments

Top 5 International Link Building Blunders

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There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve. There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve. 0 Comments