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Bing Tests Emoji Keyboard

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Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. 0 Comments

The New Media Meritocracy

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Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

TAG, Google Program to Block Invalid Data-Center Traffic

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Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. 0 Comments

CPC Growth Is Down - But Not on Smartphones

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Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Yahoo Powering Search Results with Google

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Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. 0 Comments

Search in Asia Goes Well Beyond Google

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Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. 0 Comments

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

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Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

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Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Bing Features FIFA-Friendly Results

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Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. 0 Comments

Beyond YouTube: Alternate Video Venues

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While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. 0 Comments

Yahoo to Stop Maps and Pipes This Summer

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Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems. Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems. 0 Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

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The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? 0 Comments

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

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Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Yahoo and Microsoft Amend Search Agreement

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After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Flickr Enhances Search Capabilities

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The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. 0 Comments

Yahoo's Search Share on the Decline

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After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments