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Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Yahoo Sees Jump in Firefox Searches

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Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. 0 Comments

Paid Media Is the Future

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Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

Yahoo, Bing Flirt With New Search Interfaces

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Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box. Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box. 0 Comments

Yahoo Recovers From Search Share Low in June

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Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up. Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. 0 Comments

Is That Directory Link Unnatural?

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If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories. If you are doing a backlink audit, this article should help you when it comes to making decisions about links from directories. 0 Comments

Yahoo Acquires Local Recommendation App Zofari

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The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. 0 Comments

Bing Ads 2014 Recap

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In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments