Articles on Yahoo

RSS

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

https-google

Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Yahoo and Microsoft Amend Search Agreement

Yahoo Search Bing PPC

After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Flickr Enhances Search Capabilities

new-social-images

The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. 0 Comments

Yahoo's Search Share on the Decline

Google Bing Yahoo logos

After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Will Apple Have Its Own Search Engine?

silver-apple-logo-apple-picture

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Tweets to Appear in Google Searches

twitter-logo

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Within the next three months, tweets will appear in Google searches automatically. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Yahoo Sees Jump in Firefox Searches

Mozilla Firefox web browser logo

Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. 0 Comments