Articles on Yahoo

RSS

Google's CTR Dominance Is a Double-Edged Sword

Google Bing Yahoo

Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Google Tests Video Ads Within Search Results

video-shutterstock-92000435

Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead? Google may be testing video ads later than Yahoo and Bing, but YouTube may help the search giant get ahead. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

Facebook Google

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

Winter is Coming: How to Prepare for Holiday 2015

holiday-shopping-2015

The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. 0 Comments

Bing Tests Emoji Keyboard

emoji-thumbsup

Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. 0 Comments

The New Media Meritocracy

search-shutterstock-149015609

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

TAG, Google Program to Block Invalid Data-Center Traffic

ad-fruad-image

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. 0 Comments

CPC Growth Is Down - But Not on Smartphones

cpcctrgrowthmobile

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Yahoo Powering Search Results with Google

Google Bing Yahoo

Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. 0 Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. 0 Comments

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

Bing Ads

Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

Bing Ads

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Bing Features FIFA-Friendly Results

Bing Logo

Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. 0 Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. 0 Comments

Yahoo to Stop Maps and Pipes This Summer

Yahoo

Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems. Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems. 0 Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? 0 Comments

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

https-google

Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Yahoo and Microsoft Amend Search Agreement

Yahoo Search Bing PPC

After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Flickr Enhances Search Capabilities

new-social-images

The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. 0 Comments