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Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Will Apple Have Its Own Search Engine?

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A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Tweets to Appear in Google Searches

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Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Within the next three months, tweets will appear in Google searches automatically. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

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Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Yahoo Sees Jump in Firefox Searches

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Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. 0 Comments

Paid Media Is the Future

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Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

Yahoo, Bing Flirt With New Search Interfaces

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Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box. Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box. 0 Comments