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60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. 0 Comments

The Continued Collision of Big Data with Mobile & Local

Big Data concept - mobile flying down a data tunnel

We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? 0 Comments

'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

Understanding Geo-conquesting

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. 0 Comments

Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study]

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Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately. Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

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There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

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Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store. Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store. 0 Comments

Understanding the Multi-Channel Shopper

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Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers. Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers. 0 Comments

46% of Searchers Now Use Mobile Exclusively to Research [Study]

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New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. 0 Comments

Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

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Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. 0 Comments

Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

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The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. 0 Comments

49% of Mobile Auto Searchers Buy a Car Within 24 Hours

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New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. 0 Comments

3 Tips for Marketers Ready to Invest More in Mobile

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The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. 0 Comments

3 Mobile Marketing Must Haves for the Holiday Season

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A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase. A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase. 0 Comments

Mobile & Local Join the Big Data Movement

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A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

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Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. 0 Comments

Local Mobile Ad Revenues Forecast: $5 Billion by 2016

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Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. 0 Comments

How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

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The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? 0 Comments