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Google Inks Cross Media Ad Deal With Publicis

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Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. 0 Comments

Global Digital Media Spend Forecast to Grow 18% in 2012

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Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect an additional 16 percent increase in spend. Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect an additional 16 percent increase in spend. 0 Comments

Salesforce Buys Buddy Media

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The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target. The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target. 0 Comments

Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

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Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. 0 Comments

Google's 20 Largest U.S. Search Advertisers of 2011

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IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in the U.S. last spring, basing their numbers on keyword clicks, pricing, and impression data. IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in the U.S. last spring, basing their numbers on keyword clicks, pricing, and impression data. 0 Comments

The Day the Agency Model Died

The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death. The agency model died in Paris. No, not Gisele Bundchen or Carla Bruni. Kevin Ryan on Google, Publicis, WPP and the Angel of Death. 0 Comments