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Your Guide to 301 Redirects for SEO

301-redirect-canonical

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. 0 Comments

Schema & International SEO – Everything You Need to Know

people global network

Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

Naver Optimization: 5 Best Practices

Naver SERP Explained

If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver. If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver. 0 Comments

It's Time to Update the Definition of a Website

New Website Definition

For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. 0 Comments

SEO Into 2014: The Irreversible Changes in Google's Products

Google Maps

Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? 0 Comments

Future Forward - Shifts in the Digital Revolution at #SESLON

coplin-dave

Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. 0 Comments

SEO Salvage Operation: Saving Websites Hurt by Google Updates

surgeons at an operating table

Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site’s health. Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site’s health. 0 Comments

Semantic Search in 2025

internet-universe

As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. 0 Comments

If You Can’t Be a Creator, Then Be a Curator

fire-hydrant-filter-failure

Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well. Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well. 0 Comments

Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

http

IETF engineers are currently discussing steps to overhaul Hypertext Transfer Protocol in an effort to modernize and speed up the 1990s technology. SPDY by Google and HTTP Speed+ Mobility by Microsoft are among the proposals for HTTP 2.0. IETF engineers are currently discussing steps to overhaul Hypertext Transfer Protocol in an effort to modernize and speed up the 1990s technology. SPDY by Google and HTTP Speed+ Mobility by Microsoft are among the proposals for HTTP 2.0. 0 Comments

Google Search Plus Your World: The Peer to Peer Evolution Continues

Google personalized results toggle button

This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and search? How does it work? And what’s the impact on our perception of Google’s relevance and usefulness? This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and search? How does it work? And what’s the impact on our perception of Google’s relevance and usefulness? 0 Comments

New Signals to Search Engines Revisited

traffic-signals

Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. 0 Comments

Jerry Yang Quits Yahoo!

Yahoo Logo

Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors and all other positions with the company, effective today, was announced via a press release minutes ago. Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors and all other positions with the company, effective today, was announced via a press release minutes ago. 0 Comments

Microsoft's Yahoo Bid May Have the Right Stuff

Yahoo for Sale

The Silver Lake consortium, which includes Microsoft, is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender – including a new CEO with a proven track record. The Silver Lake consortium, which includes Microsoft, is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender – including a new CEO with a proven track record. 0 Comments

Google Forced to Release WikiLeaks Volunteer's Gmail Info

jacob-appelbaum

The U.S. government has seized the email information of WikiLeaks volunteer Jacob Appelbaum from Google and ISP Sonic.net, though they have no evidence he has committed a crime. They don’t need probable cause under a controversial U.S. law. The U.S. government has seized the email information of WikiLeaks volunteer Jacob Appelbaum from Google and ISP Sonic.net, though they have no evidence he has committed a crime. They don’t need probable cause under a controversial U.S. law. 0 Comments

Should the Government Decide Where You Rank at Google?

google-good-evil

Top rankings at Google should be seen as a bonus in your overall marketing strategy not an inherent right. Although Google's halo slipped a long time ago, Yelp, Nextag, or the government saying Google is a competitive threat is largely misconstrued. Top rankings at Google should be seen as a bonus in your overall marketing strategy not an inherent right. Although Google's halo slipped a long time ago, Yelp, Nextag, or the government saying Google is a competitive threat is largely misconstrued. 0 Comments

Hypertext Visionary Jorge Luis Borges Celebrated with Google Logo

google-doodle-jorge-luis-borges

An Argentinean writer who envisioned “a massive branching structure as a better way to organize data and to represent human experience,” was born 112 years ago today and is the subject of a special Doodle on today’s Google home page. An Argentinean writer who envisioned “a massive branching structure as a better way to organize data and to represent human experience,” was born 112 years ago today and is the subject of a special Doodle on today’s Google home page. 0 Comments

Google AdSense: The Greedy Billionaire 8-Year-Old

Google AdSense Logo

Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its total lack of transparency. Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its total lack of transparency. 0 Comments

The Web: Why Users No Longer Matter

Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web's fundamental principles. Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web's fundamental principles. 0 Comments

Will the Death of Newspapers Also Kill Our Freedoms?

Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world. Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world. 0 Comments

Drawing Your Proverbial Lightsaber

Apps aren't always legitimate necessities to your brand. After you've digested this theory, you might just come across the best useless idea ever. Apps aren't always legitimate necessities to your brand. After you've digested this theory, you might just come across the best useless idea ever. 0 Comments