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Goodbye, Exact and Phrase Match Keywords. Now What?

google-kills-exact-match-keywords

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. 0 Comments

8 Free Must-Attend Networking Events at ClickZ Live San Francisco

networking-newcomers

Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. 0 Comments

Google AdWords Rolling Out Parental Targeting Feature in U.S.

adwords-parental-status

Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." 0 Comments

New Wordstream Tool Lets You Audit PPC Landing Page for Free

landing-page-grader-sample-wordstream

WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. 0 Comments

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

gender-bias-data-men-vs-women

WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. 0 Comments

News Flash: Paid Search Query Data Isn't Going Away (Duh)

Paid Search Terms Are Still Here

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. 0 Comments

Google Penalizes MyBlogGuest, a Guest Blog Network

MyBlogGuest

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

26 Free Must-Have Tools for PPC Success

Toolset

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. 0 Comments

It's BrightEdge vs. Searchmetrics in SEO Patent Case

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Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. 0 Comments

Building a CRAP SEO Content Strategy

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. 0 Comments

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. 0 Comments

21 Best FREE SEO Tools for On-Page Optimization

Fight with tools

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. 0 Comments

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Annual Cost of Wasted PPC Spend

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. 0 Comments

Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

Countdown

July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being switched automatically. Here are some top tips on enhanced campaigns from experts to help you with the transition. July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being switched automatically. Here are some top tips on enhanced campaigns from experts to help you with the transition. 0 Comments

Bringing Together Paid, Owned, and Earned Media

strategy-segmentation

Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach. Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach. 0 Comments

Google+ Local Bible for SMBs

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A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. 0 Comments

How to Estimate the Break-Even Point of Paid Search

economic-equlibrium-price

Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. 0 Comments

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

public-relations-word-cloud

Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. 0 Comments

Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling

visits-ios-direct-organic-traffic

In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. 0 Comments

Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

election-day-2012-google-doodle

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. 0 Comments

AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

wordstream-grader-section-ctr

WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue. WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue. 0 Comments