Articles on words

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Using Personification to Boost Your PPC Ad's CTR

ronald-mcdonald

Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of your PPC ads might just result in a big win for your product or service. Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of your PPC ads might just result in a big win for your product or service. 0 Comments

Overture Weakens Advertiser Control With Match Driver

Rather than being a nice feature, Overture's new Match Driver may be costing advertisers more money and certainly takes more control away from what they are bidding on.Rather than being a nice feature, this change may be costing advertisers more money and certainly takes more control away from what they are bidding on. Rather than being a nice feature, Overture's new Match Driver may be costing advertisers more money and certainly takes more control away from what they are bidding on.Rather than being a nice feature, this change may be costing advertisers more money and certainly takes more control away from what they are bidding on. 0 Comments

Getting Away From Words-On-The-Page Relevancy

HotBot's move to using Direct Hit's popularity results makes it the second major search engine to radically break from the words-on-the-page ranking system that has dominated the industry. HotBot's move to using Direct Hit's popularity results makes it the second major search engine to radically break from the words-on-the-page ranking system that has dominated the industry. 0 Comments