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Your Guide to 301 Redirects for SEO

301-redirect-canonical

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. 0 Comments

How to Eventually Become a Millionaire Using Your SEO Knowledge

money-machine

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts. What are the most lucrative options for experts in SEO? Here are a few potential career choices to get you on the path to making millions. 0 Comments

How Responsive Design Increases the Results of Your Online Marketing

Responsive WordPress Template

You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive. Responsive design will make your site visitors and clients happy, and help you reach the full potential of results from your online marketing. Here's why. 0 Comments

26 Free (or Free-to-Try) Content Curation Tools

Content Curation

Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. 0 Comments

Why You Need to Own Your Data & Digital Assets

Possession is 9-10ths of the Law Who Owns YOUR Data

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! 0 Comments

What Type of Content Should You Create: Long or Short?

Long-Form vs Short-Form Content

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. 0 Comments

Why Apps Will Dethrone Content as King of Digital Marketing

Time Spent on iOS and Android Connected Devices

The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing. The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing. 0 Comments

Metadata & You: Best Practices, Benefits & Implementation Made Easy

title-description

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. 0 Comments

3 SEO Methods to Repurpose Great Content

stone-and-chisel

By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google. By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google. 0 Comments

2 Underutilized Opportunities for Schema on Your Website

schema-breadcrumbs

Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement. Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement. 0 Comments

Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps

austin-powers-mojo

Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO. Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO. 0 Comments

How to Successfully Launch a New Website & Refresh Your Brand

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Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. 0 Comments

Creative Content Marketing: Winning Hearts, Minds & Wallets

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The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. 0 Comments

Bare Minimum SEO: 3 Things You Must Do

google-webmaster-tools-indexing

If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. 0 Comments

How to Add Reviews to Your Site Using Schema Structured Data Markup

schema-creator-for-review

You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup. You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup. 0 Comments

SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates

out-house-vs-in-house

What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google’s updated AdWords policies. What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google’s updated AdWords policies. 0 Comments

What Google Analytics New Social Reports Offer & What They Can’t

google-analytics-social-overview-jan-1-april-24

The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. 0 Comments

How to Create Great Content Without Causing Too Much Controversy

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When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great content without causing too much controversy. When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great content without causing too much controversy. 0 Comments

New Google Analytics Social Reports: Measure SMM Value, View Streams

ga-social-visitors-flow

Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. 0 Comments

Google Slowed Crawl Rate to Aid Websites Protesting SOPA

sopa-infographic-covario

Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on SOPA Blackout day, while GoogleBot slowed down substantially. Plus, a new infographic shows just how many users were affected. Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on SOPA Blackout day, while GoogleBot slowed down substantially. Plus, a new infographic shows just how many users were affected. 0 Comments

Google’s Call to Action: Tell Congress to Vote NO on #SOPA

google-blacks-out-logo-sopa-protest

To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action. To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest SOPA and PIPA by blacking out its logo and urging a call to action. 0 Comments

Google to Protest SOPA on Home Page Tomorrow

stop-sopa

Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill SOPA, the Stop Online Piracy Act, as other sites plan for a complete blackout. Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill SOPA, the Stop Online Piracy Act, as other sites plan for a complete blackout. 0 Comments

Cloaking: A Guide From Google

matt-cutts-google-cloaking

It seems Google will err on the side of purity and penalize sites not following their directions. Comments such as, "There is no such thing as white hat cloaking" show Google really needs a better understanding of how the web is developing. It seems Google will err on the side of purity and penalize sites not following their directions. Comments such as, "There is no such thing as white hat cloaking" show Google really needs a better understanding of how the web is developing. 0 Comments

5 Black Hat Attack Vulnerabilities & Defensive Strategies

blackhat-2011

As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest attacks so you can properly advise and protect your clients from lost rankings, data compromises, or privacy violations. As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest attacks so you can properly advise and protect your clients from lost rankings, data compromises, or privacy violations. 0 Comments

Universal Search: Which Formats Dominate in Google's Results? [Study]

universal-search-trend

Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the most out of it? Where should you focus your optimization efforts? A SearchMetrics study has the answers. Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the most out of it? Where should you focus your optimization efforts? A SearchMetrics study has the answers. 0 Comments