Articles on Windows 8

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New Bing Integrated Search App Coming With Windows 8.1

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New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query." New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query." 0 Comments

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

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Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. 0 Comments

Google AdWords Enhanced Campaigns: The Good, Bad & Uncool

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There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. 0 Comments

Skype Betting On Premium Ad "Experiences" for Mobile

Microsoft Buys Skype

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. 0 Comments

Google UK Search Market Share Slips Below 90%

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Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. 0 Comments

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

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While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? 0 Comments

Bing Will Be the Default Search Engine on Kindle Fire

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Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search option on the Kindle Fire. Bing will be the default engine for the Silk Web browser on the new Kindle line. Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search option on the Kindle Fire. Bing will be the default engine for the Silk Web browser on the new Kindle line. 0 Comments

Bing It On! Bing Goes Toe-to-Toe Against Google

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A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who thought they preferred Google, chose Bing. Now Microsoft plan to change people's perception. A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who thought they preferred Google, chose Bing. Now Microsoft plan to change people's perception. 0 Comments

Bing Releases Windows 8 App

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Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned from the ground up with visuals similar to the the "Metro" style, Bing on Windows 8 is gesture-friendly and full of eye candy. Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned from the ground up with visuals similar to the the "Metro" style, Bing on Windows 8 is gesture-friendly and full of eye candy. 0 Comments

Browser Wars: How Chrome Overtook Firefox for the First Time

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The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. 0 Comments