Articles on Will Critchlow

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Meaningful SEO Metrics: Moving Beyond PageRank

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The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results? The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results? 0 Comments