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What is 'Pure Spam'? 10 Examples From Google

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We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam". We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam". 0 Comments

Where to Find the New Google AdWords Competitive Advantage

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When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

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All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

The Small Business SEM Survival Guide

Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. 0 Comments

SearchDay | Of PPC and PBJ: Combining PPC and SEO Effectively

Today's search engine marketing news and opinion: Of PPC and PBJ: Combining PPC and SEO Effectively; Invest Time in Twitter Now for Long-Term Rewards; Time Warner Buys Back Google's 5% Stake in AOL; and more. Today's search engine marketing news and opinion: Of PPC and PBJ: Combining PPC and SEO Effectively; Invest Time in Twitter Now for Long-Term Rewards; Time Warner Buys Back Google's 5% Stake in AOL; and more. 0 Comments

SearchDay | International Social Media Strategy

Today's search engine marketing news and opinion: International Social Media Strategy: One Size Does Not Fit All; Link Building Tactics 101; PPC Click Fraud Rate Drops to 12.7% in Q2; and more. Today's search engine marketing news and opinion: International Social Media Strategy: One Size Does Not Fit All; Link Building Tactics 101; PPC Click Fraud Rate Drops to 12.7% in Q2; and more. 0 Comments