Articles on Wikipedia

RSS

Matt Cutts: Write Clear, Understandable Content

Matt Cutts

Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. 0 Comments

Time for a New Definition of SEO

hierarchy-of-web-presence-optimization-2

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. 0 Comments

How Does Google Treat Hidden Text That's Only Temporarily Hidden?

Matt Cutts

Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text? Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text? 0 Comments

New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

Google Panda Author Rank

Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn't seem to have as wide of an impact as previous ones. Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn't seem to have as wide of an impact as previous ones. 0 Comments

Google Kills Tilde Search Operator

rip-tilde

One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results. One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results. 0 Comments

Bing Links Images of People (Not Just Authors) to Web Pages

bing-president-obama-scrolled

Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures aren't only of authors. The pictures are of people mentioned on the web pages that appear in Bing's SERP. Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures aren't only of authors. The pictures are of people mentioned on the web pages that appear in Bing's SERP. 0 Comments

Being a Super Villain Just Got Easier with Bing Snapshots

Nikola Tesla results on Bing

Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface Knowledge Graph "cards" on Google. Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface Knowledge Graph "cards" on Google. 0 Comments

The Demand for Extreme Differentiation in Your Content Strategy

serp-altered-jaguar

We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. 0 Comments

A Trusted Link? There Is No Such Thing

trust-colored-hands

There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides. Links are just a part of the machine. There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides. Links are just a part of the machine. 0 Comments

Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]

google-knowledge-graph-and-wiki-comparison

One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry. Further, half of those results lag behind by two days or more, according to a new Conductor study. One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry. Further, half of those results lag behind by two days or more, according to a new Conductor study. 0 Comments

New in Bing Search Results: It’s Qwiki-pedia!

steve-ballmer-qwiki

Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic female voice, as you’re treated to a scrolling slideshow of related images, videos, and maps. Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic female voice, as you’re treated to a scrolling slideshow of related images, videos, and maps. 0 Comments

Bing Adds Encyclopedia Britannica Answers to Search Results

bing-britannica-encyclopedia-results

Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled with a thumbnail image and other facts – within its organic search results. Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled with a thumbnail image and other facts – within its organic search results. 0 Comments

Google Searches Surge After Knowledge Graph Launch

aerosmith-google-knowledge-graph

If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. 0 Comments

Google Search Results Test Adds More Instant Answers

google-search-result-lost-sources

Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages. Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages. 0 Comments

Link Building on Partial Keyword Combinations

relevance-matrix

Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work? Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work? 0 Comments

3 More Studies Examine Wikipedia’s Page 1 Google Rankings

wikipedia-google-page-1-rank-distributions

Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. 0 Comments

Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]

Wikipedia as No 1 Result in SERPs

This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix of queries that ranged from one to seven words, how often does Wikipedia appear on Page 1 of Google and Bing? This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix of queries that ranged from one to seven words, how often does Wikipedia appear on Page 1 of Google and Bing? 0 Comments

Google Tries to Diagnose Health Conditions on Symptom Searches

NHS England to forge ahead with 'unchanged' care.data plans

Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly. Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly. 0 Comments

Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]

Wikipedia Top Rankings in Google Search Results

Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks actual websites. But did you know Wikipedia pages appear on Page 1 of Google for 99 percent of searches? Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks actual websites. But did you know Wikipedia pages appear on Page 1 of Google for 99 percent of searches? 0 Comments

RIAA President: Google ‘Misused Its Power’ by Protesting SOPA

stop-sopa

Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO. Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO. 0 Comments

Google Upgrades Punctuation Search Results

google-full-stop-period-serp

Google has updated its search results for queries involving punctuation marks and symbols. Though not perfect, searching for the symbol equivalent of a period, comma, carat, percent sign and more punctuation marks now will return search results. Google has updated its search results for queries involving punctuation marks and symbols. Though not perfect, searching for the symbol equivalent of a period, comma, carat, percent sign and more punctuation marks now will return search results. 0 Comments

Google Protest Adds 4.5 Million SOPA Opponents

google-blacks-out-logo-sopa-protest

By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to a petition opposing controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). 0 Comments

Google Shutting Down Knol & 6 More Failed Products

google-sorry-were-closed

In what is the third installment of Google's "off-season spring cleaning series", more products are being terminated or integrated into other products. Aside from Knol, Google has killed Wave, Gears, Friend Connect, Timeline, and two more. In what is the third installment of Google's "off-season spring cleaning series", more products are being terminated or integrated into other products. Aside from Knol, Google has killed Wave, Gears, Friend Connect, Timeline, and two more. 0 Comments