Articles on white-label

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How Much Should You Spend on SEO Services?

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For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. 0 Comments

9 Points to Ponder About the New iPhone 5S/5C

Apple iPhone

The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers. The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers. 0 Comments

10 Google Analytics Custom Events That Track the Untrackable

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Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. 0 Comments

Egobait: How to Get Links & Exposure in a Variety of Verticals

Fish Bait Hook Link

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. 0 Comments

How To Control Google’s Largest Search Partner: AOL Search

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AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. 0 Comments

Analytics Means Action: A Love-Hate Story of Data Dumped

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Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins. Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins. 0 Comments

Nomenclature: The Industry Case For and Against SEO

seo-in-crosshairs

"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration. Search marketers and industry leaders share their thoughts. "SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration. Search marketers and industry leaders share their thoughts. 0 Comments

SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

sopa-blackout

Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. 0 Comments

15 Search & Social Takeaways from SES Toronto 2011 #sesto

SES Toronto 2011

Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. 0 Comments

The Big "O" -- Offshoring

Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. 0 Comments

Who Will Cry for the Newbies?

Search engines now own ways of combining data from ad units and site visits along with the means to deliver ads to consumers. As owners of "one stop" toolkits, these search engines should be taking the same care to actually educate while filling their coffers. Search engines now own ways of combining data from ad units and site visits along with the means to deliver ads to consumers. As owners of "one stop" toolkits, these search engines should be taking the same care to actually educate while filling their coffers. 0 Comments