Articles on White Hat

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Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

Broken Links

Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. 0 Comments

SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

shades-of-seo

On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so incorrectly? And does Google really hate SEOs? On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so incorrectly? And does Google really hate SEOs? 0 Comments

Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF

susan-bratton

Gorgeous, sassy online marketing expert, Susan Bratton, gives a quick preview of her keynote at SES San Francisco. Also, find out how to get our iPhone app and get info on all the parties happening at SES San Francisco. See you next week! Gorgeous, sassy online marketing expert, Susan Bratton, gives a quick preview of her keynote at SES San Francisco. Also, find out how to get our iPhone app and get info on all the parties happening at SES San Francisco. See you next week! 0 Comments

White Hats: This is Why You're Getting Beaten

Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology. Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology. 0 Comments

Talking About Search Engine Spam

Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? The answers are never as simple as they'd seem, as we'll explore. Are white hatters naive by not being aggressive with SEO? Are black hatters unethical and subverting search quality by going too far with search engines? The answers are never as simple as they'd seem, as we'll explore. 0 Comments