Articles on webmaster tools

RSS

Google Folds Blog Search Into News

shutterstock-163226099

Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. 0 Comments

The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

author-stats

The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. 0 Comments

New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit

bing-site-safety-page

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else. Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit. 0 Comments

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site. 0 Comments

Google's Matt Cutts Goes on Leave, but Says Don't Panic

Invisible Matt Cutts

Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. 0 Comments

Google Expands Mobile App Indexing in Search Results

app-indexing-content

Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators. Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. 0 Comments

7 Outstanding Content Marketing Tips for Small Businesses

What Content Works

Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement. 0 Comments

Yandex Keyword Data Now '(Not Provided)'

Yandex Logo

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics. Yandex announced it is encrypting 100 percent of its searches, resulting in "(not set)" or "(not provided)" being returned in analytics. 0 Comments

Addressing Thin Content

focus-on-quality

You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

Quick Internal Linking Insight Using Google Analytics

Google Analytics list of pages

Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

Google Updates Site Move Guidelines

moving-office

Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more. Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more. 0 Comments

Google Warns Smartphone Searchers About Homepage Redirects

Google Smartphone Search Redirect Warning

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." 0 Comments

Fetch as Google Adds Page Rendering

Fetch as Google Rendering

Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. 0 Comments

Did Your Manual Penalty Disappear? It Probably Expired

Expired Parking Meter

Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? 0 Comments

Search Engine Indexation Analysis: A Simple Guide

Library Card Catalog

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. 0 Comments

The Ultimate Entrepreneur’s SEO Checklist for 2014

Swim With the Sharks - Entrepreneurs SEO Guide

How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

Google Webmaster Tools: An Overview

GWT Site Dashboard

Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. 0 Comments

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. 0 Comments

How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Redirect Path

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. 0 Comments

How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

Matt Cutts

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. 0 Comments

Are All Sitewide Links Unnatural?

Lots of Links

While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links. While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links. 0 Comments

Rank Still Matters in the Age of Secure Search

Rank Metric

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. 0 Comments