Articles on Web traffic

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Understanding Seasonality in Search

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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. 0 Comments

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

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Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. 0 Comments

3 Key Ways B2B SEO Impacts Demand Generation Efforts

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SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends. SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends. 0 Comments

Local Search via Non-PC Devices Quadrupled in 2012 [Study]

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Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. 0 Comments

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

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The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. 0 Comments

HubPages Adds Subdomains, Claims Google Panda Recovery, But...

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User-generated article site HubPages was one of the thousands of websites hit hardest by Google’s Panda update. But now they claim to have a solution that works: dividing its website into thousands of subdomains. But is this a legit workaround? User-generated article site HubPages was one of the thousands of websites hit hardest by Google’s Panda update. But now they claim to have a solution that works: dividing its website into thousands of subdomains. But is this a legit workaround? 0 Comments

How to Avoid Seasonal Search Ranking Wreckage

Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits. Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits. 0 Comments

Survey-Based Customer Satisfaction Tool

Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade. Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade. 0 Comments

Measuring Link Popularity

How to determine the link popularity of a web page, or how well the page is ranked in relation to the number of other pages linking to it. How to determine the link popularity of a web page, or how well the page is ranked in relation to the number of other pages linking to it. 0 Comments

The Sophisticated Search Marketer

A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns and highlights interesting differences between them and their unsophisticate brethren. A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns and highlights interesting differences between them and their unsophisticate brethren. 0 Comments