Articles on web spam

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Bing Waxes Lyrical on Spam Detection and Filtering

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A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. The Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. 0 Comments

Google Takes Down 7 Japanese Link Networks

Google Japan

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. 0 Comments

Matt Cutts on How Google Tests Its Algorithms

Matt Cutts

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. 0 Comments

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

Matt Cutts

Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked. Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked. 0 Comments

Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

Matt Cutts

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. 0 Comments

Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

Matt Cutts

If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text. If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text. 0 Comments

Matt Cutts: Google Penguin 2.1 is Going Live Today

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Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1% of searches to a noticeable degree." Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1% of searches to a noticeable degree." 0 Comments

Google Webmaster Tools Warnings to Include Example URLs

Matt Cutts

Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions. Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions. 0 Comments

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

Matt Cutts

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more. When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more. 0 Comments

Google Penguin, the Second (Major) Coming: How to Prepare

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Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. 0 Comments

Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

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In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges. In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges. 0 Comments

Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More

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A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. 0 Comments

Life After Google Penguin – Going Beyond the Name

Penguins at the Googleplex

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. 0 Comments

Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward

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Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future. Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future. 0 Comments

Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites

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Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. 0 Comments

New Google Search Algorithm Update Targets Web Spam

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Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals. Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals. 0 Comments

Google May Penalize Your Site for Having Too Many Ads

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Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages. “If you have ads obscuring your content, you might want to think about it,” Matt Cutts said yesterday during a keynote at Pubcon. Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages. “If you have ads obscuring your content, you might want to think about it,” Matt Cutts said yesterday during a keynote at Pubcon. 0 Comments

The Google Spam-Jam

Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results. Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results. 0 Comments

Google Changes Course on Nofollow

Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. 0 Comments