Articles on web site design

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Usability and SEM 101, Part 1

To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. 0 Comments

On Page vs. Off Page SEO

SEO Wars. Links vs. title and meta tag teams to deliver a championship Web site Page Rank. SEO Wars. Links vs. title and meta tag teams to deliver a championship Web site Page Rank. 0 Comments

Redesigning Your Small Business Web Site

There comes a time in the life span of every small business Web site when one must consider a site redesign. A checklist to help you through this process so you'll know why, when and how to redesign your site. There comes a time in the life span of every small business Web site when one must consider a site redesign. A checklist to help you through this process so you'll know why, when and how to redesign your site. 0 Comments

Travel Search Marketing: Time for a Test Drive?

Travel search brings consumers the best of local, social, shopping and multimedia verticals, and offers search marketers lots of opportunities. Search Engine Watch Editor and vertical search columnist Elisabeth Osmeloski provides a look at the opportunities. Travel search brings consumers the best of local, social, shopping and multimedia verticals, and offers search marketers lots of opportunities. Search Engine Watch Editor and vertical search columnist Elisabeth Osmeloski provides a look at the opportunities. 0 Comments

Search Engine Optimization for Podcasts

Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. 0 Comments

Converting Searchers to Buyers

Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. 0 Comments

Maximizing Search Engine Visibility

This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil 'techniques' that can bedevil the unwary webmaster. This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil 'techniques' that can bedevil the unwary webmaster. 0 Comments