Articles on Web presence

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gShift Gives Marketers Additional Ways to Track Content Performance

Content

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. 0 Comments

Invisible Matt Cutts Explains Why It's Important to Have a Website

Invisible Matt Cutts

What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. 0 Comments

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. 0 Comments

Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

The Missing Link

After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links? After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links? 0 Comments

Time for a New Definition of SEO

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SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. 0 Comments

SEO Reporting & Metrics: How to Prove Progress

seo-progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. 0 Comments

Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

raid-backlink-test

Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google. Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google. 0 Comments

SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

economics-of-seo

Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won’t match. Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won’t match. 0 Comments

10 SEO Truths of 2012 for Agencies & In-House Teams

hierarchy-of-web-presence-optimization-2

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. 0 Comments

If You Can’t Be a Creator, Then Be a Curator

fire-hydrant-filter-failure

Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well. Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well. 0 Comments

Online Reputation: 5 Ways You're Offending Online Customers

online-reputation-fails

When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers. When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers. 0 Comments

The SEO Panda Prescription: Think Like Google

If you constantly chase algorithms, you'll always be reacting to changes. To get in front of the numerous search engine algorithm changes each year and build a presence that should stand the test of time, think: "if I were Google..." If you constantly chase algorithms, you'll always be reacting to changes. To get in front of the numerous search engine algorithm changes each year and build a presence that should stand the test of time, think: "if I were Google..." 0 Comments

SEO With a Skeleton Crew

Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget. Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget. 0 Comments

SearchDay | International SEO Challenges and Tips

Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. 0 Comments

Is Your SEO Strategy Global?

Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. 0 Comments

Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web: Still Not Listed With Inktomi - Redirect a Site Cleanly Without a 301 - AdSense December Check - Measuring Keyword Competition - Ranked #2 in MSN = No Traffic - Verizon to Launch Local Search PPC - Do the Search Engines See Banner Links? - Google to Delay IPO? Links to this week's topics from search engine forums across the web: Still Not Listed With Inktomi - Redirect a Site Cleanly Without a 301 - AdSense December Check - Measuring Keyword Competition - Ranked #2 in MSN = No Traffic - Verizon to Launch Local Search PPC - Do the Search Engines See Banner Links? - Google to Delay IPO? 0 Comments