Articles on web personalization

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Personalized e-Commerce Sites Can Increase Conversions by 70%

The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to drive traffic and increase sales conversions. The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to drive traffic and increase sales conversions. 0 Comments

Searching for Search Engine Personalization

A newly published study shows that despite a high degree of interest in web personalization, most search engine web sites offer few options that can be tailored to individual needs. A newly published study shows that despite a high degree of interest in web personalization, most search engine web sites offer few options that can be tailored to individual needs. 0 Comments