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How to Speed Up the Link-Building Process

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Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly. Using Google Webmaster Tools means the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down. 0 Comments

Bing Waxes Lyrical on Spam Detection and Filtering

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A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. The Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent. 0 Comments

How to Properly Analyze Ad Text Performance

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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. "How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. 0 Comments

What is Duplicate Content?

Duplicate Agent Smiths

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. 0 Comments

Dissecting Google Penguin 2.1: What Factors Mattered? [Study]

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SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-quality content. SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-quality content. 0 Comments

Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

Matt Cutts

If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites. If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites. 0 Comments

Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

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Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices. Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices. 0 Comments

How Search Engines Rank Web Pages

The Search Black Box

These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. 0 Comments

Why Is It So Hard to Increase Your Search Rankings By One Spot?

Ranking Score Simple

The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. 0 Comments

Matt Cutts on Auto-Generated Content: Google Will Take Action

Matt Cutts

If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you. And if, as a user, you find these types of pages in Google's search results, you can send in a spam report. If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you. And if, as a user, you find these types of pages in Google's search results, you can send in a spam report. 0 Comments

Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

How is Secure Search Impacting Different Industries

Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. 0 Comments

Google Analytics Adds Mobile Capabilities to Tag Manager

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Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. 0 Comments

Google Site Speed Study Says the Web is Getting Faster

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The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile. The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile. 0 Comments

These 4 Head-Smackingly Simple UX Changes Grew Sales 50%

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You can instantly glean an amazing amount of actionable information simply by watching and listening to people as they are using your website. Learn how four simple fixes to one website increased daily online sales by almost 50 percent. You can instantly glean an amazing amount of actionable information simply by watching and listening to people as they are using your website. Learn how four simple fixes to one website increased daily online sales by almost 50 percent. 0 Comments

A 4-Step Approach to Ecommerce Content: Focus on the Experience

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Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website. Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website. 0 Comments

4 Important Points to Research Before Launching a New Website

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If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site. If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site. 0 Comments

Google Streamlines Search for Chrome on iPhone, iPad

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Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook. Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook. 0 Comments

Google's Live Spam Screenshots Highlight ‘Useless’ Web Pages

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Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of “pure spam” pages that Google has identified and removed from search results. Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of “pure spam” pages that Google has identified and removed from search results. 0 Comments

Is Your Google Analytics Code Up to Date?

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Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update. Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update. 0 Comments

The Demand for Extreme Differentiation in Your Content Strategy

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We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. 0 Comments